Umzi-mveliso weSixhobo sezoNyango waseTshayina: IiNkampani zingaphumelela njani kwiMarike eKhuphisanayo?Ipapashwe yi Deloitte China Life Sciences & Healthcare team.Ingxelo ibonisa indlela iinkampani zezixhobo zonyango zangaphandle zisabela ngayo kwiinguqu kwimeko yokulawula kunye nokhuphiswano oluqatha ngokuphumeza isicwangciso "e-China, e-China" xa sihlola kwaye siphuhlisa imarike yaseTshayina.
Ngomlinganiselo oqikelelwayo wemalike ye-RMB 800 yeebhiliyoni ngo-2020, i-China ngoku ithatha phantse i-20% yemarike yezixhobo zonyango zehlabathi, ngaphezu kokuphinda kabini inani lika-2015 le-RMB 308 yeebhiliyoni.Phakathi kuka-2015 kunye no-2019, urhwebo lwangaphandle lwase-China kwizixhobo zonyango lukhula ngesantya sonyaka esiphantse sibe yi-10%, sidlula ukukhula kwehlabathi.Ngenxa yoko, i-China iya isiba yimarike enkulu ukuba iinkampani zangaphandle zingenako ukuzihoya.Nangona kunjalo, njengazo zonke iimarike zelizwe, imakethi yezixhobo zonyango zaseTshayina inendawo yayo ekhethekileyo yolawulo kunye nokhuphiswano, kwaye iinkampani kufuneka zithathele ingqalelo indlela yokuzibeka kakuhle emarikeni.
Izimvo eziphambili/iziphumo eziphambili
Abavelisi bamanye amazwe banokungena njani kwimarike yaseTshayina
Ukuba umenzi wangaphandle uthatha isigqibo sokuphuhlisa imarike yaseTshayina, kufuneka aseke indlela yokungena kwimarike.Kukho iindlela ezintathu ezibanzi zokungena kwimarike yaseTshayina:
Ukuthembela kuphela kumajelo okungenisa elizweni: kunceda ukungena emarikeni ngokukhawuleza kwaye kufuna utyalo-mali olusezantsi ngokwentelekiso, ngelixa kukwanceda ukukhusela kumngcipheko wobusela be-IP.
Utyalo-mali oluthe ngqo ukuseka imisebenzi yasekhaya: kufuna utyalo-mali oluphezulu kwaye kuthatha ixesha elide, kodwa ekuhambeni kwexesha, abavelisi banokunciphisa iindleko zemveliso kwaye baphuhlise izakhono zenkonzo emva kokuthengisa.
Ukubambisana noMvelisi weZixhobo zoQoqosho (i-OEM): Ngeqabane le-OEM lendawo, iinkampani zinokuzalisekisa iimfuno zemveliso yasekhaya, ngaloo ndlela zinciphisa imiqobo yolawulo abajongene nayo ekungeneni kwimarike.
Ngokuchasene nemvelaphi yohlaziyo kushishino lwezixhobo zonyango lwaseTshayina, ezona ngqwalasela ziphambili kwiinkampani zangaphandle ezingena kwimarike yaseTshayina ziyatshintsha kwiindleko zabasebenzi kunye neziseko ezingundoqo ukuya kwinkuthazo yerhafu, inkxaso-mali yemali, kunye nenkxaso yokuthotyelwa kweshishini enikezelwa ngurhulumente wasekhaya.
Indlela yokuPhumelela kwiMarike eKhuphiswayo ngeXabiso
Ubhubhani omtsha wesithsaba uye wakhawulezisa isantya sokuvunywa kwezixhobo zonyango ngamasebe karhulumente, ukuqhuba ukukhula ngokukhawuleza kwinani labavelisi abatsha kunye nokudala uxinzelelo lokukhuphisana kwiinkampani zangaphandle ngokwexabiso.Ngaxeshanye, uhlaziyo lukarhulumente lokunciphisa iindleko zeenkonzo zonyango lwenze izibhedlele zibe nexabiso ngakumbi.Ngokucinezelwa kwemida, ababoneleli ngezixhobo zonyango banokuqhubeka bephumelela
Ukugxininisa kumthamo welizwi kunemida.Nokuba imida yemveliso nganye iphantsi, ubungakanani bemarike enkulu yase China bunokwenza iinkampani zikwazi ukwenza inzuzo enkulu
Ukuchwetheza kwixabiso eliphezulu, i-niche yobugcisa ethintela ababoneleli bendawo ukuba bawacuthe ngokulula amaxabiso.
Sebenzisa i-Intanethi yeZinto zezoNyango (IoMT) ukwenza ixabiso elongezelelweyo kwaye ucinge ukusebenzisana neenkampani zasekhaya ukuqonda ukukhula kwexabiso ngokukhawuleza.
Iinkampani zezixhobo zonyango zezizwe ngezizwe kufuneka ziphinde zijonge iimodeli zazo zangoku zoshishino kunye nezakhiwo zekhonkco lokubonelela e-China ukunciphisa amaxabiso kunye noxinzelelo lweendleko kwixesha elifutshane kwaye zibambe ukukhula kweemarike kwixesha elizayo e-China.
Imakethi yesixhobo sonyango saseTshayina izele ngamathuba, amakhulu kwaye ayakhula.Nangona kunjalo, abavelisi bezixhobo zonyango kufuneka bacinge ngononophelo malunga nokuma kwabo kwimarike kunye nendlela abanokufikelela ngayo kwinkxaso karhulumente.Ukuxhamla kumathuba amakhulu e-China, iinkampani ezininzi zangaphandle e-China zitshintshela kwiqhinga "e-China, e-China" kwaye ziphendule ngokukhawuleza kwiimfuno zabathengi.Ngelixa ishishini ngoku lijongene notshintsho lwexeshana elifutshane kukhuphiswano nolawulo, iinkampani zezixhobo zonyango zezizwe ngezizwe kufuneka zijonge phambili, zenze utyalo-mali oluthe kratya kubugcisa obutsha, kwaye ziphinde zijonge iimodeli zazo zangoku zoshishino e-China ukuze zenze imali kuhlumo lwemalike yelizwe elizayo.
Ixesha lokuposa: Aug-08-2023