Loluphi uhlalutyo olwenziweyo kwingxelo yentengiso yeeTawuli zoLwando ukuvavanya iziphumo zempembelelo ye-COVID-19, imfazwe eqhubekayo yaseRussia-Ukraine?
Le ngxelo iphonononga imakethi yeeTowels zokuSebenza, egubungela ubungakanani bentengiso yecandelo ngohlobo (Itawuli yotyando elahlayos, iiTawuli zokuSebenza kwakhona, njl.), ngesicelo (iSibhedlele, iZiko loTyando lwe-Ambulatory, njl.), Ngomjelo wokuthengisa (iChaneli eNgqongileyo, iChannel Distribution), ngumdlali (iMedline Industries, Cardinal Health, Owens & Minor, Molnlycke, Lohmann & Rauscher, njalo njalo) nangommandla (kuMntla Melika, iYurophu, iAsia-Pacific, uMzantsi Melika kunye noMbindi Mpuma neAfrika).
Ingxelo yeMarike yeeTowels zokuSebenza iphonononga ngokucokisekileyo kwaye ihlalutya ifuthe lobhubhani we-COVID-19 kunye noxinzelelo lwelizwe kuqoqosho lwehlabathi kunye norhwebo.Ukongeza, ivavanya iziphumo zemfazwe yaseRussia-Ukraine kumandla entengiso.Le ngxelo ibonelela ngembonakalo ebanzi kushishino lwemarike yeeTowels zoLwando, equka amagqabantshintshi, imingeni, amathuba, izithintelo, kunye nentsingiselo yexesha elizayo.Ikwabandakanya uqikelelo lweentsingiselo zexesha elizayo kunye nethemba lokukhula kwishishini lonyaka wama-2023. Ingxelo iphinda ihlalutye iimetriki eziphambili ezifana ne-CAGR, isabelo semarike, ingeniso yemarike, imfuno kunye nonikezelo, iipatheni zokusetyenziswa, amandla okwenza iinkokeli zeshishini, uhlalutyo lwengingqi. , ukuziphatha kwabathengi, kunye nokhuphiswano lomhlaba.Olu lwazi lunceda amashishini ukuba achonge amathuba emarike kwaye aququzelele ukwenziwa kwezigqibo ezinolwazi.
Ingxelo yophando lwemarike yeThawula yotyando ibonelela ngolwazi olunzulu kunye nokuqonda kwintengiso yexesha lengqikelelo lika-2023-2031.Abadlali abaphambili kwimarike yeeTowels zokuSebenza kunye neendawo zabo zokukhuphisana zihlalutywa, njengoko abadlali beqhuba imarike kwaye bachaphazeleka kumgca ongaphambili.Ingxelo ijongana nemingeni engundoqo ejongene nemarike kwaye ibonelela ngezisombululo ezisebenzayo zokukhula kwayo.Ukongeza, ivavanya amajelo ekhonkco lokubonelela abandakanya izinto ezikrwada, ukuhanjiswa, kunye nokusebenza kwemveliso yabadlali abakhulu bezentengiso.
Uhlahlelo lwezahlulo zentengiso luzuza njani malunga nokuqonda ukukhula kweemarike kwixesha eliqikelelweyo?
Ingxelo iqwalasela imimandla eyahlukeneyo yemarike yeHlabathi yeeTowels zokuTyandwa ngokusekelwe kuhlobo lwabathengi bokugqibela, uhlobo lwento, isicelo kunye nohlalutyo lwejografi.Abahlalutyi bebonke bafunda la maqhekeza emarike ukunika amasuntswana acacileyo olwazi kumacandelo ahlukeneyo entengiso.Iindawo ezahlukeneyo zokuchukumisa ezifana nesabelo semarike ngokubanzi, ingeniso, uphuhliso lwengingqi, iindleko zemveliso, kunye nengeniso kunye novavanyo lweendleko, ziyaqwalaselwa ngelixa kuvavanywa amacandelo emarike.Olu hlalutyo lokwahlulahlula lukhuthaza abasebenzisi ukuba baqonde uphuhliso lwemarike kwixesha eliqikelelweyo kumxholo wamacandelo kwaye benze ezona zigqibo zinolwazi njengoko kufuneka.
IMarike yeeTawuli zoLwando Ezona zicelo zingundoqo:
- Esibhedlele
- Iziko loTyando lweAmbulatory
- Abanye
ICandelo leMarike yeeTawuli zoLwando ngeendidi zeMveliso:
- Iitawuli zotyando ezilahlwayo
- Iitawuli zokuSebenza kwakhona
Uhlahlelo lwezahlulo zentengiso luzuza njani malunga nokuqonda ukukhula kweemarike kwixesha eliqikelelweyo?
Ingxelo iqwalasela imimandla eyahlukeneyo yemarike yeHlabathi yeeTowels zokuTyandwa ngokusekelwe kuhlobo lwabathengi bokugqibela, uhlobo lwento, isicelo kunye nohlalutyo lwejografi.Abahlalutyi bebonke bafunda la maqhekeza emarike ukunika amasuntswana acacileyo olwazi kumacandelo ahlukeneyo entengiso.Iindawo ezahlukeneyo zokuchukumisa ezifana nesabelo semarike ngokubanzi, ingeniso, uphuhliso lwengingqi, iindleko zemveliso, kunye nengeniso kunye novavanyo lweendleko, ziyaqwalaselwa ngelixa kuvavanywa amacandelo emarike.Olu hlalutyo lokwahlulahlula lukhuthaza abasebenzisi ukuba baqonde uphuhliso lwemarike kwixesha eliqikelelweyo kumxholo wamacandelo kwaye benze ezona zigqibo zinolwazi njengoko kufuneka.
IMarike yeeTawuli zoLwando Ezona zicelo zingundoqo:
- Esibhedlele
- Iziko loTyando lweAmbulatory
- Abanye
ICandelo leMarike yeeTawuli zoLwando ngeendidi zeMveliso:
- Iitawuli zotyando ezilahlwayo
- Iitawuli zokuSebenza kwakhona
Yeyiphi imithombo yesibini esetyenzisiweyo kwaye zazinjani iingcali zeshishini, njengee-CEO, ii-VPs, abalawuli, kunye nabaphathi, ababandakanyekayo kwindlela yophando?
Indlela yophando esetyenziselwa ukuqikelela kunye nokuqikelela le ntengiso iqala ngokubamba ingeniso yabadlali abaphambili kunye nezabelo zabo kwintengiso.Imithombo eyahlukeneyo yesibini efana nokukhutshwa kweendaba, iingxelo zonyaka, imibutho engenzi nzuzo, imibutho yoshishino, ii-arhente zikarhulumente kunye nedatha yecustom, isetyenziselwe ukuchonga nokuqokelela ulwazi oluluncedo kolu phando lubanzi lwentengiso yemarike.Ubalo olusekwe koku kukhokelele kubungakanani bemarike bubonke.Emva kokufika kubungakanani bemarike iyonke, imarike iyonke yahlulwe yangamacandelo kunye namacandelwana, athe aqinisekiswa ngophando oluphambili ngokuqhuba udliwano-ndlebe olubanzi kunye neengcali zoshishino ezifana nee-CEO, ii-VPs, abalawuli kunye nabaphathi.Unxantathu wedatha kunye neenkqubo zokuwohloka kwemarike zisetyenzisiwe ukugqibezela inkqubo yobunjineli bemarike iyonke kwaye ifike kumanani achanekileyo awo onke amacandelo kunye namacandelwana.
IiNjongo eziPhambili zeNgxelo yeMarike yeeTawuli zoLwando:
- Ukwenza uhlalutyo olubanzi lwembonakalo yemarike, kubandakanya iintsingiselo zangoku, amathemba okukhula, kunye noqikelelo lwekamva.
- Ukuchonga amathuba anokubakho kunye nokuvavanya imingeni enxulumeneyo, imiqobo, kunye nezoyikiso kwimarike.
- Ukuphuhlisa izicwangciso zoshishino ezicwangcisiweyo ezihambelana noshishino kunye nokutshintsha kwezoqoqosho, ukuqinisekisa ukuguquguquka kunye nempumelelo yexesha elide.
- Ukuvavanya ubume bokhuphiswano kunye nokuyila amaqhinga okufumana inzuzo ephezulu ngaphezu kwabakhuphisana nabo.
- Ukubonelela ngemibono enokuthatha amanyathelo kunye nezindululo eziqhutywa yidatha yokwenza izigqibo zoshishino ezinolwazi.
Zeziphi ezona nkalo ziphambili ingxelo ejolise kuzo?
- Buya kuba yintoni ubungakanani bemakethi yeTowels zokuSebenza ngo-2030 kunye nesantya sokukhula?
- Zeziphi izinto eziphambili eziqhuba imakethi kwinqanaba lehlabathi, lengingqi kunye nelizwe?
- Ngoobani abathengisi abaphambili kwimakethi yeeTowels zokuSebenza kunye nezicwangciso zabo zentengiso?
- Yeyiphi imiqobo kunye nemiceli mngeni yokukhula kwemarike yeTowels zoTyando?
- Ngawaphi amathuba entengiso yeeTowels zokuSebenza kunye nezoyikiso abajongene nazo abathengisi kwimakethi yehlabathi yeeTowels zotyando?
- Zeziphi ezinye zeemveliso ezikhuphisanayo kule Tawuli yoTyando kwaye zinkulu kangakanani isoyikiso ezibangela ilahleko yesabelo semarike ngokutshintshwa kwemveliso?
- Ngowuphi umsebenzi we-M&A owenzekileyo kule minyaka mi-5 idlulileyo?
Ukushwankathela, ingxelo yophando lwentengiso yeeTowels zokuSebenza ibandakanya uhlalutyo lwemarike, ucwangciso lobuchule, kunye nokubonelela ngemibono exabisekileyo yokwenza izigqibo.Ngaphaya koko, ingxelo yongezelelekileyo ithathela ingqalelo izinto ezininzi ezibalulekileyo ezinje ngeepatheni zemveliso kunye nokusetyenziswa, ukubonelela kunye nokujonga umsantsa wemfuno, iimeko zophuhliso lwemarike, iipatheni zekamva, iintsingiselo, imbonakalo yoshishino, Iindleko kunye nophononongo lwengeniso, njalo njalo.Le ngxelo ikwanika amasuntswana olwazi ngokusebenzisa izixhobo ezifana, iSWOT, PESTEL kunye nePorter's Five Forces, ingxelo yembuyekezo yotyalo-mali ibandakanyiwe ekuncedeni abafundi kunye neengcali zemali ukuba bafumane uvavanyo olufanelekileyo malunga nophuhliso olunokubakho lwemarike, imiba yokukhula kunye nenqanaba lenzuzo. uhlalutyo.
Ixesha lokuposa: Jun-20-2023